Vice President, Marketing

Categories: Commercial
Crinetics is a pharmaceutical company based in San Diego, California that develops much-needed therapies for people with rare endocrine diseases. We were founded by a dedicated team of scientists with the simple belief that better therapies developed from rigorous innovation can lead to better lives. Our work continues to make a real difference in the lives of patients. We have a prolific discovery engine and robust pipeline across preclinical and clinical development. We are driven by science with a patient-centric and team-oriented culture. This is an exciting time to join Crinetics as we shape our organization into the world’s premier fully integrated endocrine company from discovery to patients. Come join our team as we transform the lives of others.
Position Summary:
As Vice President, Marketing you will report directly to the Chief Commercial Officer. Your role will be to provide oversight and leadership to our marketing function in support of our U.S. launch of paltusotine for the potential treatment of acromegaly and neuroendocrine tumors. You will lead a US brand marketing team to develop innovative marketing strategies and tactical implementation of marketing campaigns in support of the successful brand launch and growth. In this role, you will be responsible for overseeing the brand’s profit and loss. In addition, you will be responsible for building a team to ensure a successful launch that achieves corporate sales targets through the oversight and implementation of effective marketing strategies and campaigns.
Externally, this leader will develop Crinetics position as a leader in endocrinology and neuroendocrine oncology, build strong relationships with the patient community and key advocacy organizations, as well as promote Crinetics as partner of choice to ensure productive relations with key business partners and major stakeholders.
Essential Job Functions and Responsibilities:
These may include but are not limited to:
  • Oversee the marketing strategies, tactics and activities for the US launch of Paltusotine in acromegaly with responsibility for the P&L for the brand.
  • Champion the importance of gathering key market insights from customers, in particular patients, to drive marketing strategies and campaigns.
  • Ensure implementation of campaigns which integrate all appropriate marketing tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics.
  • Oversee the identification of physician/brand insights into actionable programs that have a beneficial impact on the growth of the business.
  • Create the execution of a US Marketing Strategy as well as action plans for aligned activities with the customer facing teams. The customer facings teams will be a significant internal customer focused on specialists and hospitals for both the initial treatment decision.
  • Develop global positioning, value proposition, messaging platform and corporate brand architecture in partnership with corporate communications & business development, to lead and/or support ex-US commercial activities.
  • Oversee and manage relationships with creative agencies.
  • Manage and approve expenditures within budget guidelines.
  • Communicate brand and marketing strategy to the organization, ensuring consistency across all customer touch points Daily interactions and frequent presentations with Senior Leadership and Board Members.
  • Scope and incorporate appropriate voice of customer research and insights into campaign development and decision-making process.
  • Develop and champion Crinetics’ brand to ensure it is consistently and meaningfully represented by all internal stakeholders, across all customer touch points.
  • Develop and/or evolve department operational procedures and processes that foster effective communications.
  • Establish metrics and track program effectiveness and ROI regarding the launch.
  • Work hand-in-hand with Communications, Legal, and HR on external corporate stakeholder and employee communications regarding the brand
  • Creation of a high performing brand team to support launch. Will be responsible to design, build and grow the marketing functions at Crinetics to support the marketing capabilities required to achieve our growth objectives.
  • Other duties as assigned
Education and Experience:
  • Innovative Thinking: Demonstrated ability to leverage innovation to drive results.
  • Collaboration: Strong collaboration skills, both within commercial teams and cross functional teams including R&D and Manufacturing and Medical Affairs
  • A minimum of 15+ years of pharmaceutical marketing experience with at least 6 years of commercial experience in brand management/marketing in the biotechnology/pharmaceutical industry 
  • 14+ years of management/leadership experience
  • Bachelor’s degree in a business-rated, marketing and/or life sciences field required.
  • Strong track record with product launch as well as experience in creatively accelerating launches and overcoming barriers to commercial success.
  • Ability to perform an analysis of the effectiveness of marketing campaigns and ensure optimal ROI.
  • Significant physician, hospital and consumer marketing experience required along which includes digital, social media. interactive and online media.
  • A deep familiarity with regulatory and pharmaceutical legal promotional review processes.
  • Proven ability to develop exceptional relationships and have an impact on and influence others.
  • Strategic mindset with a creative approach.
  • Extensive experience with endocrinology marketing, preferably with brand launches
Physical Demands and Work Environment:
Physical Activities: On a continuous basis, sit at desk for a long period of time; intermittently answer telephone and write or use a keyboard to communicate through written means. Some walking and lifting up to 25 lbs. may be required. The noise level in the work environment is typically low to moderate. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities.
You may be required to travel for up to 15% of your time.
The Anticipated Base Salary Range:  $205,000 – $308,000
In addition to your base pay, our total rewards program consists of a discretionary annual target bonus, stock options, ESPP, and 401k match. We also provide top-notch health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance, 20 days of PTO, 10 paid holidays, and a winter company shutdown.
The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and length of experience and education. Crinetics Pharmaceuticals is a multi-state employer, and this salary range may not reflect positions that work in other states. Your recruiter can share more about the specific salary range during the hiring process.
Equal Opportunity Employer:
Crinetics is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion or similar philosophical beliefs, disability, marital and civil union status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws
Vaccination requirement:
Following extensive monitoring, research, consideration of business implications, and advice from internal and external experts, Crinetics requires that all employees and contractors be fully vaccinated and have received the COVID-19 vaccines as a condition of employment. “Full vaccination” is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administered. Anyone unable to be vaccinated, either because of a sincerely held religious belief or a medical condition or disability that prevents them from being vaccinated, can request a reasonable accommodation.